New promotion offers discounts of up to 25 percent on select TVs, complimentary streaming benefits, and TOD by beIN access for football fans across the UAE.
Samsung Gulf Electronics has unveiled a new limited-time TV campaign in the UAE, offering consumers discounts of up to 25 percent on select television models alongside complimentary streaming benefits ahead of the upcoming football season.
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Running until July 17, the promotion is designed to encourage consumers to upgrade their home entertainment setups, with Samsung’s flagship OLED S95F and large-format Neo QLED models among the highlights of the campaign.
As part of a new collaboration with TOD by beIN, eligible customers will receive a complimentary subscription, providing access to live football coverage and additional entertainment content.
“Football has a way of bringing households together, and the TV sits at the heart of that gathering,” said Vineet Kumar, Head of Visual Display Division at Samsung Gulf Electronics. “With this campaign, we are putting OLED at the centre of the living room. Designed around picture quality, AI Football Mode Pro, and Glare Free technology, it delivers the viewing experience UAE fans want when it matters most.”
Focus on Premium Viewing Experiences
At the centre of Samsung’s campaign is the OLED S95F, the company’s flagship 4K OLED television designed to enhance live sports viewing through AI-powered picture optimisation.
The TV features AI Football Mode Pro, which automatically detects football content and adjusts visual settings to optimise picture quality during matches. Samsung’s updated Glare Free technology is designed to minimise reflections in brightly lit environments, while OLED HDR Pro enhances contrast through brighter highlights and deeper blacks.
The OLED S95F also targets gaming enthusiasts with support for Motion Xcelerator 165Hz, AMD FreeSync Premium Pro, and NVIDIA G-Sync compatibility.
Expanding the Big-Screen Experience
For consumers seeking larger display options, Samsung is promoting its 115-inch and 100-inch Neo QLED models, powered by the company’s Vision AI technology.
The televisions dynamically adjust picture and audio settings based on the content being viewed, providing optimised experiences across sports, movies, gaming, and general entertainment.
Streaming Benefits Included
In addition to discounted pricing, eligible purchases include access to Samsung’s StreamPass programme, offering up to 12 months of complimentary entertainment from participating streaming platforms operating across the region.
Customers will also receive a complimentary TOD by beIN subscription, enabling access to live football coverage and a broader library of Arabic, Turkish, and international entertainment content. The service includes features such as 4K HDR streaming on supported devices, MultiView functionality, interactive timelines, and automatic match highlights.
The campaign runs across participating retailers in the UAE until 17 July 2026.
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